Hairgoods
品牌设计 Brand design
DTC品牌 DTC Brand
产品战略 Product Strategy
Hairgoods 是一个直接源于某款产品的品牌。该品牌紧密围绕“Direct To Consumer”品牌模式的支柱而建立。其灵感源自一种感受、一种情感。这是一个基于非常具体追求的品牌。自然的奢华，日常的奢华。其品牌战略以第一人称叙事为核心。Hairgoods 作为“TikTok原生”品牌应运而生。这是一个致力于优化算法的品牌。其形象充盈着屏幕，并激发着信任感。
Hairgoods is a brand that stems directly from a product. A brand firmly rooted in the pillars of the “Direct-to-Consumer” model. Inspired by a sensation, by a feeling. A brand built on a very specific aspiration. The luxury of the natural, the luxury of the everyday. A brand strategy based on first-person communication. Hairgoods was born as a “TikTok-native” brand. A brand focused on optimizing the algorithm. An image that fills screens and inspires trust.
