Hairgoods
DTC brands
Brand Design
Product Announcement
Hairgoods is a brand that originated directly from a specific product. The brand is built around the pillars of the “Direct-to-Consumer” business model. It draws inspiration from a feeling, an emotion. It is a brand built on a very specific pursuit: natural luxury, everyday luxury. Its brand strategy centers on first-person storytelling. Hairgoods emerged as a “TikTok-native” brand. It is a brand dedicated to optimizing the algorithm. Its imagery fills the screen and inspires trust.
YEAR
2024
Location
Barcelona (Spain)
Service
Business Design 0-1
scope
Amazon Spain
Next
Neetik is a sportswear brand designed specifically for people who love sports. Targeting everyday fitness enthusiasts, the brand is committed to providing highly functional, affordable, and reliable products to meet the needs of daily training and an active lifestyle. Neetik stands for sports, perseverance, and freedom—not the pursuit of peak athletic performance, but progress achieved through consistent practice.
